Clinical Product Manager

Department: Test Prd Mgmt and Mkt Res - 930

Primary Purpose:

Responsible for collaborating with cross functional stake holders to define, develop and execute marketing strategies and tactics for specified product segment to help achieve revenue and profit expectations. Collaboration with medical directors, R&D, and technical operations is required to plan and execute product initiatives. Spends significant time in the technical areas to understand their challenges and find innovative solutions for the broader market.  Primary activities include new business technical review, new product market analysis and marketing campaign development/management. Communicates and works with counterparts in technical management, R&D, medical directorship, marketing and sales to define product attributes, go-to-market strategy, product positioning, key benefits, and target customers. Serves as the market expert for the product offering, regularly working with the sales channel and key customers. **Experience in Immunology laboratory testing highly preferred.**

About ARUP:

ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. Based in Salt Lake City, Utah.

ARUP proudly hires top talent to create a work environment of diversity, professional growth and continuous development. Our workforce is committed to the important service we provide to over one million patients each month. We always strive for excellence and have a strong desire to have involvement with the advances in medicine and the role laboratory services plays within each patient’s life. We never forget that there is a patient behind every specimen we receive.

We are looking for individuals who want to contribute to ARUP's culture of accountability, integrity, service, and excellence. Consider joining our dynamic team.

Essential Functions:

Managing the product life cycle from development through initial and ongoing tactical deployment.

Accountable for performing new business technical review, new product market analysis and marketing campaign development/management for defined product segment.

Assists revenue management with product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders to help meet revenue and profitability goals.

Work with internal stakeholders to create and implement product plans.

Work with internal stakeholders to develop, implement and prioritize both short-term and long term marketing objectives, strategies, and tactics.

Collaborate with corporate communication/marketing to develop a communication plan.  Define requirements for all technical marketing communications materials and promotional items (e.g. catalogs, brochures, press releases, and training materials) for individual promotion initiatives with in specified product line.

Work closely with appropriate marketing teams to monitor and respond to client feedback relating to the products and coordinate and document the resolution of identified problems.

Collaborates with other product managers and internal stakeholders concerning product positioning strategies and feedback from the field. 

Coordinates technical content for participation at trade shows, workshops, meetings with clinicians, hospitals and laboratories and participates as required.

Create, coordinate and update specified technical product line sales support and training materials as well as information for Requests for Information (RFIs) and Request for Proposals (RFPs).

Review and provide input to client services for technical information and “cheat” sheets

Provide day to day support of designated product lines, programs and responds to the technical needs of the sales team, client service and customers by preparing materials to formally address external inquiries from senior management, medical directors and laboratory personnel.

Tracks financial performance of products and product segments to analyze effectiveness of strategies to achieve revenue objectives adjust product action plans appropriately.

Recommend new product ideas to medical director and research scientists. 

Collaborate with senior management, medical directors, technical operations and R&D, to identify technical trends and position ARUP appropriately.

Perform financial feasibility analyses for new innovation products or services

Coordinate a broad range of business activities with Medical Directorship, R&D Institute, Technical Operations and other ARUP personnel.

May assess product market data by calling on customers with field account representatives and evaluating sales call results

Other duties as assigned.

Physical and Other Requirements:

Stooping: Bending body downward and forward by bending spine at the waist.

Reaching: Extending hand(s) and arm(s) in any direction.

Mobility: The person in this position needs to occasionally move between work sites and inside the office to access file cabinets, office machinery, etc.

Communicate: Frequently communicate with others.

ARUP Policies and Procedures: To conduct self in compliance with all ARUP Policies and Procedures.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Fine Motor Control: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.

Travel: Ability to travel off-site 1%-20% of time.