Digital Product Manager, Direct-to-Consumer (DTC)

Key Responsibilities

Product Ownership

• Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities.
• Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.
• Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions.

Customer and Market Focus

• Conduct research to understand customer behavior, pain points, and market opportunities.
• Translate data insights into actionable product initiatives to improve customer satisfaction and retention.
• Partner with marketing to optimize the performance of key landing pages and conversion funnels.

Execution and Delivery

• Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.
• Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.
• Maintain a testing roadmap, supporting A/B experiments to validate hypotheses and inform decisions.

Cross-Functional Collaboration

• Serve as the primary point of contact for product updates, release plans, and new initiatives.
• Communicate progress, outcomes, and key learnings with stakeholders at all levels.
• Work closely with analytics teams to measure performance and identify areas for improvement.

Qualifications and Experience

Required:

• 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).
• Strong analytical skills, with experience using tools like Google Analytics or similar platforms.
• Familiarity with marketing funnels, customer journey mapping, and landing page optimization.
• Basic knowledge of UX design principles and consumer behavior.
• Experience working in an agile environment and using tools like JIRA or Trello.
• Excellent communication skills and a proactive, problem-solving mindset.

Preferred:

• Experience running A/B or multivariate tests and analyzing results.
• Exposure to creating product roadmaps and defining OKRs.
• Understanding of web usability and user-centric design best practices.

What We Offer

• The opportunity to collaborate with a team of experienced professionals in a growing company.
• A supportive environment for professional development and learning.
• Competitive compensation and benefits.

About Cinch Home Services

Cinch Home Services is a leading provider of home service solutions, empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise.

Join us and help shape the future of how we serve and delight our customers.