TITLE: Product Manager – Marketing Activations
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT
WorldLink:
WorldLink
is a rapidly growing information technology company at
the forefront of the tech transformation. From custom
software development to cloud hosting, from big data
to cognitive computing, we help companies harness
and leverage today’s most cutting-edge digital
technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to
dream and do. These are just a few words that describe
what life is like at WorldLink. We embrace a culture of
experimentation and constantly strive for improvement and
learning.
We take
pride in our employees and their future with continued
growth and career advancement. We put TEAM first. We are a
competitive group that like to win. We're grounded by
humility and driven by ambition. We're passionate, and
we love tough problems and new challenges. You don't
hear a lot of "I don't know how" or "I
can't" at WorldLink. If you are passionate about
what you do and having fun while doing it; tired of rigid
and strict work environments and would like to work in a
non-bureaucratic startup cultural environment, WorldLink may
be the place for you.
WHO
we’re looking for:
We are
looking for a Product Manager – Marketing Activations who will be responsible for driving the development and success of data products and solutions that support various marketing teams. Your role will involve collaborating with cross-functional teams, defining product strategies, and ensuring the delivery of innovative and impactful marketing technology solutions.
Role
and Responsibilities:
-
Build and execute the roadmap of data products and solutions to help improve user engagement on different owned marketing channels including email, push notifications and others.
- Collaborate with different marketing teams to understand their business objectives and translate them into compelling product features and solutions.
- Work closely with cross-functional teams, including engineering, data science, and other product managers, to define specifications and guide the development process.
- Define and track key performance indicators (KPIs) to measure the success and impact of implemented solutions.
- Share status with leadership via sync meetings and weekly status reports.
- Drive product adoption and usage by providing training, documentation, and support to internal marketing teams and other stakeholders.
- Continuously monitor industry trends, emerging technologies, and competitive landscape to stay ahead of the curve and drive product differentiation.
Required Experience and Education:
- 6+ years of Product Management experience with solid prioritization skills.
- Bachelor's degree in computer science, engineering, marketing, or a related field.
- Master’s Degree in Business or Data preferred.
- Experience building marketing technology solutions.
- Experience working in an agile environment and adapting to changing priorities.
Necessary Skills and Attributes:
-
Self-motivated
individual with the ability to thrive in a team-based or
independent environment.
- Detail-oriented with strong
organization skills.
- Ability to work in a
fast-paced environment.
- Limited supervision
and the exercise of discretion.
- Solid in SQL.
- Strong understanding of data management and analytics concepts.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across diverse teams, up and across.
- Proven track record of successfully launching and scaling products, demonstrating strong product sense and strategic thinking.
- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver results under tight deadlines.
- Strong problem-solving and analytical skills, with the ability to make data-driven decisions.
Physical Demands:
The
physical demands described here are representative of
those that must be met by contract employee to
successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
While
performing the duties of this job, the contract employee is
occasionally required to stand, clean, crawl, kneel, sit,
sort, hold, squat, stoop, stand, twist the body, walk, use
hands to finger, handle, or feel objects, tools or
controls, reach with hands and arms, climb stairs or ladders
and scaffolding, talk or hear, and lift up to 20 pounds.
Specific vision abilities required by the job include
ability to distinguish the nature of objects by using the
eye. Operate a computer keyboard and view a video display
terminal between 50% - 95% of work time, including prolonged
periods of time. Requires considerable (90%+) work utilizing
high visual acuity/detail, numeric/character distinction, and
moderate hand/finger dexterity.
Performs
work under time schedules and stress which are normally
periodic or cyclical, including time sensitive deadlines,
intellectual challenge, some language barriers, and project
management deadlines. May require working additional time
beyond normal schedule and periodic travel.
WHAT
we’ll bring:
During
your interview process, our team can fill you in on all the
details of our industry-competitive benefits and career
development opportunities. A few highlights
include:
-
Medical
Plans
- Dental
Plans
- Vision Plan
- Life &
Accidental Death & Dismemberment
- Short-Term
Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity
Theft Protection
- 401(k)
WHAT
you should know:
Our
success begins and ends with our people. We embrace
diverse perspectives and value unique human
experiences. WorldLink is an Equal Employment
Opportunity and Affirmative Action employer. All employment
at WorldLink is decided on the basis of
qualifications, merit, and business need. We endeavor
to continue our footprint as a diverse organization by
highlighting opportunities for all people. WorldLink
considers applicants for all positions without regard to
race, color, religion or belief, sex, (including pregnancy and
gender identity), age, national origin, political affiliation,
citizenship status, marital status, military/veteran status,
genetic information, sexual orientation, gender identity,
physical or mental disability or any other characteristic
protected by applicable laws. People with disabilities who need
assistance with any part of the application process should
contact us.
This
job description is designed to cover the main responsibilities
and duties of the role but is not designed to be a
comprehensive list of all.