Job Description:
WE CREATE EMPOWERED LEADERS! At Milwaukee Tool we firmly believe that our People and our Culture are the secrets to our success -- so we give you unlimited access to everything you need to provide technical solutions on our Product Marketing Team.
Our Product Marketing Team is responsible for working directly with users and engineering teams to grow products and product lines through the administration and coordination of a variety of marketing functions and projects; all while maintaining a cooperative relationship with internal and external stakeholders. Our team works directly with end users through interviews, job site visits and field testing, allowing us to understand the work they do day-in and day-out so we can make solutions that help them stay safe and productive. We research, develop, and commercialize disruptive new products to meet company growth goals by participating and interacting with various cross-functional teams and departments, owning a product from cradle to grave.
Behind our doors, you'll be empowered every day to own it, drive it, and do what it takes to support the biggest breakthroughs in the industry. Meanwhile, you'll have the support and resources of the fastest-growing brand in the construction industry to make it happen.
Your Role on Our Team
Under the direction of and reporting to a Group Manager of Product Management, primary duties are to plan, grow, and manage the product category(s) through the administration and coordination of a variety of marketing functions and projects while maintaining a cooperative relationship with internal and external customers.
You will be gaining customer insights, specifically on data center jobsites with large electrical contractors, and interfacing with IoT and platform technology teams to create a torque-controlled cordless product that is new to world to Milwaukee.
You’ll be DISRUPTIVE through these duties and responsibilities:
- Develop 3-year strategy & plan for cordless fastening solutions targeted at precision applications for the Mechanical, Electrical, and Plumbing trades. Initiate marketing and new product development efforts to grow sales and profits in the category(s) of responsibility.
- Proactively manage the portfolio of products within the category(s).
- Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence.
- Assist in the development of the overall departmental product strategy.
- Conduct market & user based research to understand the strategic, tactical, and new product development needs within the category(s)
- Must be comfortable and knowledgeable working on a commercial & residential jobsite: end user visits, making sales calls with Milwaukee sale & distributor sales force, and field testing.
- Lead and interact globally with various cross functional teams and departments to collaborate and deliver objectives on schedule.
- Write and submit appropriate documentation to initiate new product efforts. .
- Provide customer input throughout the new product development process.
- Analyze and interpret findings and report to senior management.
- Assess and analyze new business or product opportunities and be able to articulate to management your findings and recommendation.
- Work collaboratively with Engineering to ensure all new product development is meeting all the required targets and is being delivered on time.
- Develop comprehensive commercial plan to support all new product launches with “How we win; training modules, product specific videos & collateral, web campaign, channel or trade specific strategies, as well as a full promotional plan.
- Collaborate with brand & channel marketing to develop appropriate programs and promotions to deliver quarterly and annual budget
- Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category(s).
- Act as the internal and external focal point for the resolution of product issues within the category(s) – own your category.
- Champion and lead various departmental improvement initiatives.
- Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.
- Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.
The TOOLS you’ll bring with you:
- Requires a Bachelor’s degree in Marketing, Business Administration or related area
- A minimum of 4-7 years experience in Marketing/Sales roles(s).
- Position requires accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities.
- Willingness to travel 25-30% of the time.
- Proficiency in PC skills including MS Office and Internet usage is required.
We provide these great perks and benefits:
- Robust health, dental and vision insurance plans
- Generous 401 (K) savings plan
- Education assistance
- On-site wellness, fitness center, food, and coffee service
- And many more, check out our benefits site HERE