Product Marketing Manager

Symmetry is the payroll infrastructure for software & payroll platforms powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process. 

About the Role:

Join Symmetry and become an indispensable part of our go-to-market (GTM) success. As a Product Marketing Manager, you will have the power to shape the narrative around our core platform and infrastructure. Drive GTM strategies, influence pricing models, and spearhead sales enablement to achieve unparalleled results. Lead successful product launches with data-driven go-to-market plans and showcase client success through impactful case studies. Stay ahead of the curve by conducting thorough market research and competitive analysis, and empower our sales team with top-tier collateral and training.

If you are a strategic thinker with a curiosity for understanding client needs and a proven ability to execute go-to-market strategies, Symmetry is the place where your aspirations will become reality.

About the Team:

The Marketing team at Symmetry is responsible for developing brand awareness and generating enterprise business-to-business demand for our payroll compliance solutions. Our team's mission is to drive substantial growth and establish Symmetry as a category-leading "infrastructure as a service (IAAS)" for payroll compliance. We are building a comprehensive enterprise marketing team, which includes demand generation, product marketing, digital marketing and online presence, sales enablement, analytics and reporting, and customer marketing.

Here’s what you’ll do day-to-day:

• Infrastructure & Core Platform Messaging: Communicate the value of Symmetry’s payroll compliance stack to build trust and drive differentiation. Develop a targeted messaging framework that connects Symmetry’s capabilities to our ICP. 
• Pricing & Packaging: Analyze market trends and customer needs to develop optimal pricing and packaging strategies that maximize revenue and market share.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including defining target audiences, crafting messaging, and coordinating cross-functional teams.
• Case Study Development: Identify and develop compelling client case studies that showcase the value and impact of our products. Work with clients to gather data and testimonials, and create engaging content for various platforms.
• Market Analysis: Conduct industry research and competitive analysis to identify opportunities and inform product strategy. Stay up-to-date on payroll industry trends and best practices.
• Sales Enablement: Create sales collateral and training materials that empower our sales team to effectively position and sell our products.
• Cross-Functional Collaboration: Collaborate effectively with product, sales, engineering, and other marketing teams to ensure alignment and execution of product marketing initiatives.
• Performance Measurement: Track and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing campaigns and make data-driven recommendations for improvement.

Here’s what we're looking for:

• 5+ years of experience in product marketing, preferably in the HCM/Payroll and SaaS industry.
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in product marketing, including messaging, positioning, pricing, packaging, go-to-market strategy, and case study development.
• Demonstrated ability to increase ACV and win rate for sales qualified leads.
• Strong understanding of SaaS business models and marketing principles.
• Excellent written and verbal communication skills, including the ability to create compelling content and presentations.
• Data-driven approach to decision-making, with experience using analytics tools to track and measure performance.
• Proficiency in marketing automation tools (e.g. HubSpot) and CRM systems (e.g., Salesforce) is a plus.

Our cash compensation amount for this role is targeted at $94,000/yr - $122,000/yr in Scottsdale & most major metro locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Symmetry has a physical office space in Scottsdale. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).

When approved to work from a location other than the office, a secure, reliable, and consistent internet connection is required.

Working at Symmetry

Being happy at a job goes beyond just doing the work. Where you choose to spend 40 hours a week should be a place that challenges you professionally and aligns with your personal goals and well-being. We truly love what we do, and our customers love what we produce. Our family-owned and -operated business is collaborative, fun, and friendly. We offer the opportunity to work with all kinds of positions across the company, from the CEO to support to sales and everything in between.

Recently, Symmetry became part of Gusto. More than 400,000 businesses use Gusto’s people platform to hire, pay, insure, and support their team–from modern payroll and benefits to distributed work services and international contractor support to expert HR. Together, Symmetry and Gusto are pushing the entire industry forward by helping growing businesses access tools and services that for so long have only been available to larger corporations.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home with us.

We are proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Our company considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Our company is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

We take security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

About our products

Our products make sure millions of paychecks are right, no matter where people live or work in the U.S. We simplify the payroll process with accurate and dependable payroll withholding tax solutions. Our clients include Fortune 500 companies, like Walmart and Southwest Airlines, and leading payroll service providers, including ADP and Paychex. With a 95%+ customer retention rate, our products always have to be top-of-the-line, and so do our employees.

Symmetry is also the company behind the popular website PaycheckCity.com, which helps millions of Americans better understand their paychecks every month.