Senior Product Manager - Ad Measurement - Walmart Connect

 As a part of Walmart Connect’s Product team, you’ll build industry defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey.  

If you are motivated by complex, purposeful challenges, this role at Walmart Connect is the fit you’ve been looking for.  We’re looking for a Staff Product Manager, Ad Measurement to help reimagine the way we empower advertisers with best-in-class omni-channel measurement and reporting platforms to drive measurement at scale and inform media optimization.  

This role will lead the effort on building platforms that measure the effectiveness of advertising in driving customer engagement, brand lift, attribution/ROAS, and Sales Lift measurement.  

You’ll sweep us off our feet if you have… 

• You’re customer-centric in spirit and in execution  

• You’re able to use metrics to improve performance  

• You’re excited about solving complex challenges  

• You’re comfortable influencing others, leading cross-functional teams, managing stakeholders, and communicating clearly  

• You have a test and learn mentality and an agile way of working to improve your product  

• You have knowledge in Ad Tech, Ad Measurement and Retail Media Advertising  

You’ll make an impact by: 

• Driving product lifecycle from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs and other launch efforts 

• Working with data science, engineering, and other Walmart partners to define the data requirements, measurement methodologies, APIs and UX for reporting dashboards.   

• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new opportunities. Conduct customer research to define customer segments and identify needs to inform product roadmap. 

• Developing and enhancing products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks 

• Defining vision and strategies for your product family, using domain expertise, internal and external best practices, identifying market opportunities, building business cases, and approving objectives 

• Partnering with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clients 

• Building collaborative relationships with key stakeholders by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadership 

Minimum Qualifications   

• Bachelor's degree in computer science, engineering or related field 

• 5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting. Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred. 

• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements and prioritize   

• Must be able and willing to think and act strategically and tactically   

• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally  

• Test and learn mentality and an agile way of working to improve your team’s products. 

Preferred Qualifications 

• Master’s degree in a quantitative field (e.g., engineering, computer science, data science, mathematics or the equivalent)  

• 8+ years of experience leading product teams at an Online Advertising / Ad Tech business 

• Deep understanding of ad measurement solutions, including Incrementality, Attribution, MMMs, MTAs, Brand Lift, strongly preferred 

• Experience developing product partnerships with external partners 

• Experience defining product strategy involving cross-functional stakeholders