Senior Product Manager - Doctor and Hospital Directory

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us share the future:

U.S. News empowers everyone to thrive. Approximately 10 million people come to health.usnews.com each month, most of them are seeking our guidance on choosing the right healthcare provider for themselves or their loved ones. This can be a complicated and stressful process, and we aim to make it easier. We first launched our flagship Best Hospitals rankings over 30 years ago and have since expanded our digital franchise to help people find the right doctor, dentist or nursing home, as well as other types of healthcare providers.

The Doctor Directory is focused on helping consumers find the best doctor for their particular needs. A competitive business, U.S. News strives to have a best-in-class decision support tool based on the most current, original and objective data to help consumers make informed, important decisions for their caregiver needs.

Are you up to the challenge?

The Senior Product Manager will manage an existing portfolio of products and function as the Product Owner for the Doctor and Hospital directory. The Senior Product Manager will support the Providers Product Director in driving the product strategy and roadmap. S/he will develop and execute on the product roadmap, including UX/UI improvements. S/he will be responsible for monitoring and assessing the impact of the roadmap in improving traffic, user engagement and competitive performance.

S/he will be immersed and knowledgeable about the competitive landscape and SEO KPIs and revenue impact.

The Senior Product Manager will play a pivotal role in helping us meet strategic, traffic and revenue goals and will help to identify growth opportunities for their products. The Senior Product Manager will work collaboratively with cross functional teams of developers, editors, user research and design to execute on the product roadmap.

Product Planning and Management

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  Develop a deep level of understanding of the user journey of directory products, including evolving consumers needs and decision-making process.
  
  


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  Drive the product roadmap and define new initiatives and features based on the competitive landscape and consumer feedback, including validating customer use cases for current and planned offerings.
  
  


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  Develop business plans that diversify revenue sources, deepen understanding of current customers for personalization and retargeting and are compliant with search algorithm best practices.
  
  


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  Spearhead the launch of new initiatives and engage in traffic-building initiatives with PR, Social Media and Promotion.
  
  


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  Manage large scale projects within a cross-functional team including tech, design, PR, SEO, legal, editorial and QA.
  
  


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  Collaborate with our Sales, Health Analysis, and User Experience teams and to make improvements to the Doctor Directory.
  
  


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  Build traffic driving initiatives with PR, Social Media and Editorial.
  
  


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  Continuous focus on iterative product enhancement. Prioritize, manage and test features.
  
  

Research and Analysis

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  In cooperation with SEO and Business Intelligence, analyze KPIs and develop insights by creating dashboards and using SEO tools to track organic traffic, returning visitors and engagement and build business models that support informed business decisions.
  
  


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  Develop a deep understanding of not just what consumers say about their use of the product but also how they are actually utilizing the directory.
  
  


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  Continuously track and report product financial performance and customer satisfaction metrics.
  
  


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  Evaluate competitive products, market trends, and data opportunities to continuously improve the ability to support consumer decision-making.
  
  

Product Marketing

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  Work with theSales team and partners to support commercial programs and develop insights to enhance the sales teams’ understanding of consumer engagement.