Senior Product Manager, Member Experience

Position Overview 

We are seeking a highly motivated and experienced Sr. Product Manager to lead the strategy, development, and growth of our member-facing apps (iOS/Android) and web portals. This individual will own the product roadmap, focusing on improving engagement, driving growth, and creating “sticky” experiences that build loyalty among both caregivers and care recipients. 

This is a pivotal role that will shape the future of our digital platform, evolving it beyond its current focus on PERS to encompass a broader suite of healthcare-related services. The ideal candidate will be an expert in growth and engagement tactics, with a proven track record of building and scaling user-centric digital products. They will thrive in a fast-paced environment and be deeply committed to delivering exceptional user experiences that drive business outcomes. 

Key Responsibilities 

Product Strategy & Roadmap: 

• Develop and execute a strategic roadmap for member-facing apps and portals that align with the company’s goals in PERS and healthcare. 
• Lead the platform's evolution to include healthcare services, balancing short-term needs with long-term vision. 
• Prioritize features and initiatives based on user needs, business impact, and technical feasibility. 

User Engagement & Growth: 

• Analyze user behavior and identify opportunities to enhance engagement and retention. 
• Develop and implement data-driven growth tactics, such as personalized notifications, habit loops, gamification, and incentive programs. 
• Define key performance indicators (KPIs) for user engagement and growth, and track progress against these metrics. 

Sticky Experiences: 

• Collaborate with design, marketing and engineering teams to deliver intuitive, personalized, and delightful user experiences. 
• Leverage advanced tools and analytics to create tailored experiences for caregivers and care recipients. 
• Introduce features and content that foster a sense of community and long-term value for users. 

Collaboration & Leadership: 

• Partner with cross-functional teams, including marketing, engineering, data, and customer support, to drive product success. 
• Act as a champion for the caregiver and care-recipient personas, ensuring their needs are met across all touchpoints. 
• Present product updates and performance metrics to executive leadership and other stakeholders. 

Healthcare Expansion: 

• Define requirements for transitioning the platform into healthcare services, ensuring compliance with industry regulations (e.g., HIPAA). 
• Identify and prioritize integrations with healthcare providers, systems, and tools that enhance the member experience. 

Market Research & Customer Insights: 

• Conduct ongoing market research and competitive analysis to identify trends, threats, and opportunities in the RPM and population health space. 
• Develop and maintain a deep understanding of customer needs and pain points, leveraging this insight to inform product decisions. 
• Monitor industry developments and emerging technologies to ensure our products remain at the forefront of innovation. 
• Stay informed of industry trends, competitive landscape, and emerging technologies in PERS and healthcare. 

Customer Value & Impact 

• Focus on building systems and features that deliver tangible value to customers, improving patient outcomes and operational efficiency. 
• Develop metrics and KPIs to measure product success and drive continuous improvement. 
• Work closely with the cross-functional teams to gather feedback and iterate on product offerings. 

Qualifications 

Experience: 

• 7+ years of product management experience, with a focus on consumer-facing digital products. 
• Demonstrated success in driving growth and engagement for apps or portals. 
• Experience in healthcare, wellness, or PERS domains is a strong plus. 

Skills: 

• Expertise in growth strategies, user engagement tactics, and metrics-driven decision-making. 
• Strong analytical skills, with the ability to synthesize user data into actionable insights. 
• Proven ability to lead cross-functional teams and manage multiple priorities. 
• Familiarity with HIPAA-compliant product development and healthcare regulations. 

Tools & Technologies: 

• Proficiency in product management tools (e.g., Jira, Confluence). 
• Familiarity with analytics platforms (e.g., PowerBI, Amplitude). 
• Understanding of AI-driven personalization and engagement tools. 

Education: 

• Bachelor’s degree in Business, Product Management, Computer Science, or a related field. 
• Advanced degrees (e.g., MBA, MS) are a plus.