Senior Product Manager - Mobile CT

KEY RESPONSIBILITIES:

• Strategy Development: Formulate and implement a comprehensive product strategy for the Mobile CT portfolio that aligns with NeuroLogica’s long-term vision and business goals.
• Vision Articulation: Clearly communicate the product vision and roadmap to internal stakeholders, ensuring alignment across departments, including engineering, clinical, and sales.
• Market Insight: Conduct thorough market analysis to identify trends, changes, competitive landscape, and emerging technologies. Utilize insights to inform product development and positioning strategies.
• Customer Intelligence: Gather and analyze customer feedback, needs, and pain points to ensure our products meet market demands and exceed customer expectations. Foster relationships with key customers and stakeholders to gain deeper insights into their requirements and changing landscape.
• Revenue Impact: Monitor product performance and drive initiatives that enhance revenue generation, including pricing strategies, go-to-market plans, and promotional activities. Collaborate with sales teams to identify opportunities for growth and to support their efforts in the field.

PRODUCT STRATEGY:

• Provide strategic direction and vision for the mobile CT product line, aligning with overall company goals and market trends. 
• Drive long-term product roadmap planning and evolution to maintain competitive advantage and meet evolving customer needs.
• Act as a trusted advisor to senior leadership, presenting product strategy, performance metrics, and growth opportunities.
• Collaborate with cross-functional teams to develop and execute product strategies that align with business objectives and market demands. 
• Identify market trends, competitive landscape, and customer needs to inform product roadmap and positioning. 
• Gather comprehensive internal and external voice of customer data to drive product requirements & inform engineering specs. 
• Work directly with development teams to build solutions that meet the needs of customers.
• Engage users to define, refine, validate, and document business requirements.
• Conduct customer interviews to stay abreast of the problems clients are experiencing and openly share what is learned with colleagues.
• Map business requirements to potential technology-based solutions and identify opportunities for additional process improvements.
• Provide high-quality solutions and deliverables within defined timelines.
• Establish and monitor key performance indicators (KPIs) to track product performance, customer satisfaction, and business outcomes. Analyze data and metrics to identify areas for improvement and drive continuous optimization of product strategies.

GO TO MARKET STRATEGY:

• Lead the development and execution of go-to-market plans for new product launches and updates. 
• Define target customer segments, messaging, and pricing strategies to drive product adoption and market penetration.
• Responsible for writing marketing material and making technical presentations throughout the world at key symposiums and tradeshows. 
• Review marketing materials to ensure adherence to company established specifications and standards and act as advisor. 

OTHER ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Foster a culture of problem solving and knowledge sharing throughout the organization.
• Drive compliance and organization of product documentation. 
• Provide strategic direction and vision for the mobile CT product line, aligning with overall company goals and market trends. 
• Drive long-term product roadmap planning and evolution to maintain competitive advantage and meet evolving customer needs.
• Manage the product line lifecycle from strategic planning through marketing and sales.
• Foster collaboration and communication to secure commitment between departments to ensure common goals are achieved.
• Self-manage and use a high level of detail to create projects under aggressive deadlines.
• Work in a team environment that encourages respectfully receiving and giving constructive feedback.
• Mentor and coach junior members of the product management team, providing guidance on product strategy, market analysis, and cross-functional collaboration. 
• Engage with key opinion leaders (KOLs) and clinical staff to validate product concept, gain early feedback, and develop strategic partnerships.
• Collaborate with business development teams to identify and pursue strategic and opportunities that complement the mobile CT product portfolio and accelerate market penetration.
• Respond gracefully to change and update plans, documents, and test plans accordingly.
• Prioritize team resources and direct efforts towards the most critical ideas and tasks
• Represent Company at key events, functions, trade shows, and forums related to select key customers, accounts, societies, as required.
• Maximize effectiveness of travel by booking multiple meetings and demos at each location to which you travel.
• Follow all company policies regarding travel, expenses, meetings, and meals.

QUALIFICATIONS:

• Proven experience in product management within the medical device or healthcare industry, with a focus on imaging or diagnostic products.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, capable of engaging with diverse stakeholders.
• Strategic mindset with a track record of driving revenue growth through innovative product solutions.

EDUCATION & EXPERIENCE:

• Bachelor’s Degree in engineering or science required, 10 years of industry experience, preferably in medical imaging, and MBA preferred  
• Prior experience in technical product development a plus 
• Proven experience and success in marketing, in both written and oral forms, required  
• Demonstrated success in the ability to lead and take a stance based upon statistics and market research
• Experience managing complex, multi-faceted projects, preferably in a healthcare related field, with a proven track record of delivering results
• Ability to independently set and manage multiple competing priorities while guiding others and work effectively in a demanding, fast paced environment
• Understanding of essential elements of effective marketing campaigns (branding, messaging, sales collateral, PR, advertising, direct marketing, Web, etc.)
• Must possess excellent verbal and written communication skills; Developed writing, editing, and proofreading abilities; and ability to communicate with medical professionals, scientists, peers, and senior management
• Willing to travel internationally and overnight

COMPUTER & ANALYTIC SKILLS:

• Must be able to assemble facts from various areas, analyze data, and provide informed recommendations to management
• Expertise with Microsoft Office (Word, PowerPoint, Excel), as well as Outlook

PHYSICAL REQUIREMENTS:

• Regularly lift and /or move up to 25 pounds, frequently lift and/or move up to 50 pounds
• Frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear
• Must be able to sit and/or drive for long periods of time when travelling
• Must be able to stand for long periods of time (8-15 hours) for multiple days
• Interaction with x-ray devices; for this reason strict safety and tracking programs are in place, requiring the utilization of dose monitoring equipment either full time or as necessitated by situation
• The noise level in the work environment is occasionally very loud.
• Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus

COMPETENCIES:

• Highly motivated individual with strong interpersonal skills
• Ability to juggle multiple projects and work effectively both independently and in teams Understanding of and commitment to client service
• Ability to meet tight deadlines
• Excellent organizational skills, with high attention to detail
• Understanding of terminology and ability to share and communicate effectively within the group
• Ability to organize and prioritize tasks resulting in consistent productivity
• Ability to function within and support a team environment and build strong working relationships Dependable and punctual
• Ability to meet accuracy and productivity goals
• Good problem solving skills, ability to evaluate situation and prioritize factors in decision making
• Self-motivated, utilize available resources for self-improvement and development
• Flexible: able to follow directives and accomplish tasks outside of normal duties