Our mid-sized medical device client has an exciting career opportunity in the Global Upstream Marketing team for a Senior Upstream Product Manager reporting to the Director of Global Upstream Marketing. You will have global responsibility for product marketing deliverables for new products, from opportunity assessment through the product development process to commercial launch. By understanding the markets, customers, and competitors, you will build business cases and define project scope for new products supporting business goals. You will help achieve those business goals by providing the voice of the business and the voice of the customer throughout the product development process.
Your role with the company:
*Primary responsibilities include product development initiatives that support marketing strategies and initiatives, providing the voice of business and the voice of the customer, and developing customer requirements through direct engagement with our customers and commercial teams.*Collaborate with R&D and downstream marketing teams to translate customer requirements into meaningful product features and negotiate trade-offs to meet technical requirements.
*Completes functional phase review deliverables.*Monitors and manages business performance for product(s), including global revenue and margin analysis, market trends and drivers, and global forecasting for new products.*Responsible for lifecycle management, including market concept, product launch readiness, product stability, and end-of-life.*Work with the rest of the Global Upstream Marketing team to develop and execute the product roadmap strategy, including identifying new products, product enhancements, and end-of-life actions.*Identify and create opportunity assessments, including in-depth business case analysis, financial modeling, and strategic prioritization for new pipeline projects that align with strategic plans.*Define global customer needs and feature requirements for future products and assist in developing long-range product plans.Develop, maintain, and grow relationships with commercial teams, customers, and opinion leaders. Evaluate cost reduction initiatives and SKU management for product(s) and product stewardship.
Desired Profile:
*Bachelor’s degree, Masters preferred
A minimum of 2+ years of medical device upstream marketing experience is required.
*5+ years medical device industry experience in marketing, business development, or sales
*Voice of Customer research practices such as qualitative and quantitative studies and translation user needs to product requirements*Strong leadership in developing comprehensive business assessments, strategies, tactics, and solutions to drive business objectives*Financial modeling, forecasting, planning, and analytical skills*Ability to understand complex technical product information*Strong interpersonal skills with the ability to influence and lead others*Strong organization and prioritization skills with the ability to manage several projects simultaneously*Ability to travel domestically and internationally to meet with customers, attend scientific conference, and evaluate new technologies with limited advanced notice 20-30% travel