Who We Are:
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
Digital Product Manager
Location: Fort Worth, TX
About PBR
Join Professional Bull Riders (PBR), where the excitement of bull riding meets cutting-edge digital innovation. We're looking for a Digital Product Manager to lead the development, enhancement, and management of our digital platforms, ensuring top-tier user experiences across our websites and mobile apps.
Role Overview
As the Digital Product Manager, you’ll oversee the strategy, execution, and performance of PBR’s digital products. This role involves leading the Digital Content Manager and Digital Coordinator, ensuring seamless collaboration across teams while maintaining a high standard for our digital platforms. You will work closely with development, content, marketing, sponsorship, CRM, and competition teams to optimize our websites and mobile applications.
Key Responsibilities
Product Strategy & Execution
Collaborate with the digital team to define product vision, priorities, roadmaps, requirements, and budgets.
Oversee the design, development, and implementation of digital products that align with business objectives and meet all defined requirements.
Ensure smooth execution of website structure, CMS enhancements, landing pages, redirects, and integrations.
Manage product testing and quality assurance with IT, developers, and design teams.
Proactively identify and address risks, bugs, and performance issues to optimize digital experiences.
Leadership & Team Management
Lead and mentor the Digital Content Manager and Digital Coordinator, providing clear direction, priorities, and feedback.
Train colleagues on new features, and tools and maintain support documentation.
Oversee workflow management, ensuring the digital team meets project deadlines and business goals.
Compliance & Performance Optimization
Ensure legal compliance with cookie & pixel management (via Google Tag Manager and OneTrust), accessibility best practices, and consent/privacy standards.
Monitor and optimize site speed, performance, and mobile responsiveness.
Oversee chatbot functionality and reporting, ensuring effective customer engagement.
Analyze product usage data to inform digital strategy and platform enhancements.
Oversee A/B testing to improve site performance and user engagement.
Sponsorship & Marketing Support
Oversee implementation of internal and sponsored banner placements via Google Ad Manager.
Support sponsorship fulfillment tracking, ensuring correct inventory, pacing, and reporting.
Work closely with the Digital Content Manager and CRM team to ensure seamless content and campaign execution.
Event Monitoring & Enhancements
Lead live event product monitoring with evening and weekend rotations to identify real-time issues and optimize user experiences.
Required Qualifications
Proven experience as a Digital Product Manager, Digital Manager, Web Administrator, or Digital Project Manager.
High level technical understanding with the ability to collaborate with developers and UX/UI designers.
Experience with CMS platforms (Umbraco preferred), Google Analytics, Tag Manager, and Ad Manager.
Knowledge of SEO best practices and accessibility compliance.
Excellent organizational, time management, and communication skills.
Experience leading a team or managing direct reports in a digital environment.
Preferred Qualifications
Experience with OneTrust, JotForms, and project management software.
Background in sports/entertainment industry is a plus.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.