Email Marketing Program Manager

About the Role:

We are seeking an experienced Email Marketing Program Manager to join our team at Corporate Headquarters.The Email Marketing Program Manager will lead and oversee our Bank's Email Marketing Program. This role involves end-to-end management of our email campaigns, from journey design and audience building to content creation and program effectiveness. The Email Marketing Program Manager will have a strong background in personalization and marketing automation, enabling them to generate leads and deepen customer engagement. They will also have experience with data governance and integrity, ensuring that our email marketing program adheres to the highest standards of accuracy and compliance. At this time, the role has no direct reports.

Job Duties:

Email Campaign Strategy and Execution

• Develops and executes comprehensive email marketing strategies, including journey design, audience building, and content creation, to ensure program effectiveness.
• Collaborates effectively with business line leads to align email marketing strategies with broader business goals.

Testing and Optimization

• Deploys A/B testing and other optimization strategies in collaboration with business line leads to enhance campaign performance.

Personalization and Automation

• Utilizes expertise in personalization and marketing automation to enhance the effectiveness of email campaigns, generate leads, and deepen wallet share.

Analytics and Reporting

• Combines analytics and qualitative data to develop and execute strategies that meet branding and client experience standards.
• Establishes a cadence to deliver KPIs and regularly presents campaign performance to key stakeholders.

Program Roadmap and Technical Troubleshooting

• Develops and maintains a roadmap for the email marketing program.
• Troubleshoots and resolves technical issues.
• Stays abreast of industry trends and emerging Salesforce Marketing Cloud technologies.

Other Responsibilities

• Performs other job-related duties as may be assigned.

Requirements:

• Bachelor’s degree in marketing or related field preferred.
• At least 2-4 years of experience with SQL and Salesforce Marketing Cloud.
• Salesforce Marketing Cloud Certification preferred.
• Core competency in Email Studio, Advertising Studio, and Journey Builder.
• Strong knowledge of AMP script, HTML and CSS.
• Proven ability to work in a fast-paced environment and bring strategies from ideas to market quickly.
• Exceptional attention to detail, effective communication skills, and the ability to build strong relationships.
• Highly motivated, curious, and efficient individual who embodies a can-do attitude and is comfortable being hands-on.
• Experience in the financial services industry is a plus.

Columbia Bank and its affiliates is an Equal Opportunity Employer

Affirmative Action Employer/Males/Females/Protected Veterans/Individuals with Disabilities