Product Manager

POSITION PURPOSE

The Product Manager is responsible for all aspects of the product lifecycle from identifying sales and growth opportunities through design and delivery; ensuring competitive pricing, including promotional pricing and sales strategies.  Works collaboratively across the organization to identify member behavior, technology, process, training, and experience that may impact the ability to achieve targets.  Contributes to an environment that supports a diverse and engaged employee base.     

1. SERVICE

         Assumes responsibility for supporting, demonstrating, and promoting the Credit Union SERVICE culture. Support, Educate, Respect, Value,                          Innovate, Communicate, Empower.  Consistently demonstrates a commitment to the Credit Union’s principles of equity and belonging, by modeling            inclusive behaviors, proactively managing bias and supporting JHFCU’s diverse employee base and membership.

      2. Product Management

• Develops a framework for identifying and reviewing new and existing products/services within assigned product lines.  This includes positioning, pricing, profitability, channel, promotions, branding, product life cycle, segmentation, relationship management, member experience and sales support.

• Creates and maintains product performance plans, including: product roadmaps, product guides, and performance reporting.

• Collaborates to review member experience and journey to ensure all aspects of the process help to achieve product performance expectations for service, growth, risk, etc..

• Develops and Partners with the financial and management reporting team:

• • Deliver product performance analytics and reporting to lines of business leaders.
  • Develop consumer profiles for members and non-members to study the buying preference and behavior, as well as sensitivity to feature changes.
  • Prepare cost/benefit analyses to determine the effectiveness of product/service marketing mailings and promotions. Assists with the development and implementation of tracking mechanisms.
  • Maintain current market and competitor research, including: industry, marketplace, and future trends.

• Collaborates with Marketing and Organizational Development to develop marketing plans and engagement strategies in line with product objectives and ensures that staff are fluent with product and product changes.

• Engage with all staff to ensure member experience and feedback are incorporated into product evolution.

• Participates in the scoping and prioritization of enhancements and collaborates with other departments for functional requirements.

• Collaborates and at times projects in the coordination of evaluation, testing, and enhancement of new and existing technology solutions.

• Recommends areas for process and improvement and works with IT to ensure appropriate assessment and improvement.
• Coordinates usability testing, reviews, and evaluations to identify and address issues to enhance end-user experience. 

        3.  Relationships

• Manage and evaluate external partner relationships to ensure relationships are meeting credit union goals and expectations.

• Participate in advisory groups to drive credit union needs and objectives.

• Engage with members, sponsors, and other partners in a professional manner which appropriately represents the high standards associated with the Johns Hopkins Federal Credit Union history.

       4.  Other            

• This position is eligible for remote work.  This is a hybrid position based on work performance and ability to create and maintain engaging work relationships.

• Remain compliant with applicable laws and regulations, including but not limited to BSA and the USA Patriot Act.

• Ensure compliance with Credit Union policy and standards and makes recommendations as needed.

• Responsible for any additional duties and or responsibilities as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/certification and experience:

Bachelor’s Degree from an accredited college or university with a minimum of eight years progressive product experience in the banking or complimentary industry.   Fluency with storytelling, reporting tools (including Microsoft Excel), and analytical tools.

Must be a team player with the ability to establish and maintain engaging working relationships with people of diverse backgrounds.

PHYSICAL AND MENTAL ACTIVITY REQUIREMENTS OF THIS POSITION

Finger Dexterity: Using primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.

Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.

Average Hearing: Able to hear average or normal conversations and receive ordinary information.

Repetitive Motion: Movements frequently and regularly required using the wrists, hands, and/or fingers.

Average Visual Abilities: Average, ordinary visual acuity necessary to prepare or inspect documents or products, or operate machinery.

Physical Strength: Sedentary work; sitting most of the time. Exerts up to 10 lbs. of force occasionally. (Almost all office jobs.)

Reasoning Ability: Ability to apply logical or scientific thinking to define problems, collect data, establish facts, and draw conclusions. Able to interpret a variety of technical instructions and can deal with multiple variables.

Mathematics Ability: Ability to perform basic math skills and interpret personal finance concepts utilizing ratios and percents.

Language Ability: Ability to read periodicals, journals, manuals, dictionaries, thesauruses, and encyclopedias. Ability to prepare business letters, proposals, summaries, and reports using prescribed format and conforming to all rules of punctuation, grammar, diction, and style. Ability to conduct training, communicate at panel discussions, and make professional presentations. sentences; using normal word order with present and past tenses; using a good vocabulary.

WORKING CONDITIONS

None: No hazardous or significantly unpleasant conditions (such as in a typical office).