Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ family solutions products and services (e.g., Back-up Care onsite and in-home care, tutoring, senior care, petcare, college coach). This individual will maximize Bright Horizons’ visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.
Responsibilities
Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
Conduct market research and competitive analysis to inform product positioning and differentiation.
Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns.
Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
Track and analyze key metrics to measure the impact and success of marketing campaigns.
Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.
Qualifications:
Bachelor's degree in Marketing - Required
Master’s Degree in Marketing - Preferred
At least 5 years in Marketing - Required
Yes
5 years
Proven experience in marketing, preferably in the childcare or education industry.
Work autonomously and consult with necessary parties on key decisions.
Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
Demonstrated success in developing campaigns that measurably generate interest in a product or service
Strong verbal and written communication skills
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance
Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).
Salary/Hourly Rate and Other Compensation Disclosures:
The annual starting salary for this position is between $80,000 – 90,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors
Deadline to Apply Information:
This posting is anticipated to remain open until 2/2/2025.
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.