Senior Digital Product Manager

Job Title: Senior Digital Product Manager – Software Subscriptions

Department: Product

Reports To: Sr Director, Category Management

FLSA Status: Exempt

Location: Nashville, TN (hybrid)

SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full time Senior Digital Product Manager position available. The company and its four iconic brands - SINGER®, HUSQVARNA VIKING®,  PFAFF®, and MySewNet - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.

The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!

The global corporate headquarters is located in Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 140+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers worldwide.

SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing and crafting products, services, software and a frictionless customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.

We are seeking an experienced Senior Digital Product Manager to lead the strategy, execution, and optimization of our internationally available software subscription business. The ideal candidate will be focused on achieving revenue growth, maximizing conversion rates, and ensuring high retention rates for our subscription offerings. This position will be part of the team of product managers responsible for the delivery of creative design features within the software to ensure compelling experiences achieve key subscriber growth results. 

Job Responsibilities

• Subscription Business Management: 
  • Drive the growth of subscription revenue by managing pricing strategies, terms (monthly, annual, multi-year), and other user account features. 
  • Own and optimize key metrics including ARPU, conversion rates, churn rate, and monthly cohort growth. 
• Data Analysis and Web Development: 
  • Leverage tools such as Power BI, web analytics platforms, Shopify and .CMS systems to analyze user behavior, identify trends, and optimize performance. 
  • Provide monthly reporting on growth metrics, broken down by cohort and subscription levels along with actionable insights to inform business decisions. 
• Customer Lifecycle Optimization: 
  • Develop and implement strategies to reduce churn and increase subscriber retention through initiatives such as loyalty programs, improved user experiences, and targeted re-engagement campaigns. 
  • Partner with marketing, sales, eCommerce, digital content teams and customer success teams to craft integrated campaigns that meet subscriber acquisition, engagement and retention goals. 
• Strategic Influence: 
  • Contribute to decisions regarding subscription management features, including payment terms, grace periods, and account management options. 
  • Work with product teams to suggest and evaluate features that impact subscription performance, such as emerging markets, trial periods, discounts, or bundling. 
• Market Research: 
  • Stay informed on industry trends, competitor strategies, and best practices to continuously refine the subscription business approach. 

We Offer You: 

• Full benefits package; medical, dental, vision
• 401k plan 
• Competitive PTO accrual as well as additional wellness days 
• Hybrid work schedule 
• Work environment that harbors a culture of collaboration and community 
• Learning and development opportunities

You Bring (requirements, preferred skills):

• Bachelor’s degree in business, marketing, computer science, or a related field; MBA or advanced degree is a plus. 
• 6+ Years experience as a Product Manager working in a cross functional environment 
• Proven experience managing a SaaS subscription business, with a strong track record of driving revenue growth and improving retention metrics. 
• Proficiency in tools such as Power BI, Shopify, CMS platforms, and web analytics tools like Google Analytics and Contentsquare.  
• Strong analytical skills and ability to interpret complex data to make strategic recommendations. 
• Excellent communication and stakeholder management skills. 
• Experience in subscription pricing strategies and understanding of customer behavior patterns. 
• Familiarity with cohort analysis and key SaaS metrics such as Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), and churn rate. 

Preferred Skills: 

• Experience with recurring subscription products delivered internationally 
• Knowledge of customer retention and loyalty strategies for SaaS products. 
• Understanding of agile product management and A/B testing frameworks. 

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including: 

• Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
• Required to retrieve or reposition products like sewing machines weighing up to 50 pounds
• Any additional physical requirements

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement:

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN. 

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days. 

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News: 

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.

Like what you see? Then come “sew” and grow your career with us!

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