What is a VP of Product?
Executive responsible for the entire product function. Sets product vision, builds the product organization, and drives business outcomes through product excellence. VP of Products typically have 15-20+ years of product management experience and command median total compensation of $994K, ranging from $560K to $1.7M depending on location and company.
At FAANG companies in top markets like San Francisco, VPs can earn $2.3M+ in total compensation, with equity comprising a significant portion of the package. The role requires mastery of skills including Executive leadership and vision, Business strategy and P&L management, Investor and board communication, M&A and strategic partnerships.
VP Responsibilities
- Lead the entire product organization
- Define and execute company product strategy
- Drive business growth through product innovation
- Build and develop the product leadership team
- Partner with CEO and executive team
- Represent product to the board and investors
VP Salary by Location
VP Salary by Company Type
FAANG / Big Tech
$2.3MTier 1 Tech
$1.9MMid-Tier Tech
$1.2MLate Startup
$1.4MEarly Startup
$1.5MFinancial Services
$1.3MEnterprise
$884KCareer Progression
Path to SVP: Advancing from VP to SVP typically requires demonstrating impact at scale, developing leadership skills, and consistently exceeding expectations. The compensation jump averages 39% increase in total compensation.
Skills Required for VP
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Estimated Total Comp
$372K
$255K - $546K
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What is the average VP of Product salary in 2026?
The average VP of Product (VP) earns $380K base salary with total compensation of $994K including equity and bonus at the national average. In San Francisco, VPs can earn $2.3M+ at FAANG companies.
How many years of experience do you need to be a VP?
VP of Products typically have 15-20+ years of product management experience. However, exceptional candidates may reach this level faster, especially those transitioning from engineering, design, or other technical roles at senior levels.
What does a VP of Product do?
VP of Products are responsible for: Lead the entire product organization; Define and execute company product strategy; Drive business growth through product innovation; and more. The role requires strong skills in Executive leadership and vision, Business strategy and P&L management, Investor and board communication, M&A and strategic partnerships.
What comes after VP?
The next level after VP of Product is typically SVP of Product (SVP), which requires 18-20+ years of experience. SVPs earn $1.4M median total compensation—about 39% more than VPs.